VolleyR: from a VR volleyball concept to a defined development plan.
VolleyR is developing a virtual-reality volleyball experience for home players and venue operators. The project needed a clear connection between its business model, brand and first development phase.
Inventium supported business and product planning, helping organize market positioning, brand direction and prototype requirements into a coordinated set of project materials. The prototype brief defines arena concepts, a baseline avatar, menus, onboarding and a simple match flow, with later multiplayer and advanced gameplay addressed separately.
The documented outputs include a business plan, brand framework and detailed prototype development brief. Together, these give founders and delivery partners a shared reference for scope, priorities and the next stage of development.
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